Innovation Trends in the Home Textile Industry in 2017

In 2016, the home textile industry was in a serious situation. Yang Zhaohua, Vice President of the China Textile Industry Federation and President of the China Home Textile Industry Association, said that since this year, there have been several new situations in the home textile industry: first, the investment in the home textile industry * has seen negative growth, and the industry development needs to regain confidence; The second is the increase in the number of exports, but the decline in export prices; The sales growth rate of the three major professional markets has decreased month by month; Fourth, the differentiation of enterprise benefits. In 2017, where will the home textile industry go and what innovation trends will it present?

*Scenario based marketing experience. From "selling home textiles" to "selling lifestyle". Recreate a scenario-based experience and enhance brand value by optimizing product design and services. The physical stores have made efforts to bring consumers back offline with high-quality scenario-based marketing experiences.

Second, business model innovation. Home textile enterprises are increasingly focusing on online and offline integration, better integrating and complementing internal and external resources, and improving customer experience. For example, the new retail+business model of structural home textile MR.7, including the omni-directional three-dimensional marketing model of Internet plus+media+real economy, can realize the precision of later research and development, the refinement of production, the digitalization of marketing, and the establishment of accurate user profiles and user systems. New thinking, learning models, and learning platforms will inject new momentum into the industry's acceleration.

Thirdly, cross-border integration is favored. The cross-border integration of home textiles and intelligent equipment, high-tech materials, and art has led to a group development. While cooperating for win-win results, enterprises also provide consumers with one-stop, integrated home solutions and services.

This is the worst era and the era of globalization, where opportunities and challenges coexist. "Breakthrough" in the home textile industry under the new normal: Innovation is the path out of the dilemma. Looking forward to 2017 from the tail of 2016, we look forward to more innovation, requiring new business models, new product ecology, and creating new competitiveness in the home textile industry.